As you already know, I am the spokesperson for Salada Green Tea. I talk a lot about Salada in the context of the health benefits of green tea as well as the great taste of the Salada brand. However, one of the main reasons I stand so firmly by Salada is the integrity of the company. Each bag of delicious tea is made by people who truly care and delivered through a company with a culture of giving back.
This really was demonstrated this week when they partnered with the American Cancer Society to finish the fight against cancer! Salada Tea made a monetary donation as well as a commitment to bring awareness to the American Cancer Society’s cancer research, education and prevention mission. You can see this on the special pink labels on your favorite Salada Tea and you can visit www.cancer.org/salada to make a donation yourself!
As if just the act of giving wasn’t enough, it turns out there are also some health benefits linked to your good deed. Check out my latest Salada Tea video below as well as the full press release for more details about Salada’s partnership with the American Cancer Society!
And remember, a few small steps can lead to big changes.
FOR IMMEDIATE RELEASE
Oct. 27, 2014
Salada Tea brews hope and encourages cancer research, education and prevention with the American Cancer Society
LITTLE FALLS, N.Y. – Salada Tea has partnered with the American Cancer Society® to help finish the fight against cancer. Salada Tea’s commitment included a contribution gift of $25,000 to the Society. In addition to the monetary donation, Salada Tea is supporting the Society by bringing awareness to the organization’s cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products.
“It is an honor to join with the American Cancer Society, whose inspiring work impacts the lives of those affected by cancer and their loved ones every day,” said Debo Mukherjee, chief executive officer, Redco Foods Inc. “At Salada, we are doing our part to brew hope by encouraging consumers to learn more about the Society’s cancer research, education and prevention mission and contribute to finishing the fight against cancer.”
“By reaching its consumers and brewing hope, Salada is helping the American Cancer Society raise awareness of our mission and raise funds to finish the fight against cancer,” said Stephanie McDonald, account representative, partner relationships, American Cancer Society. “We are extremely appreciative of Salada’s support.”
Salada Tea’s special-edition boxes, which include information about the Society, how to become involved and how to donate, are available at select retailers nationwide and online. Consumers can brew hope and encourage cancer research, education and prevention by visiting Salada’s Facebook page and clicking through the “Encourage cancer research, education and prevention. Brew Hope.” app. For each participant who pledges, Salada will donate $1.00 to the American Cancer Society, up to $10,000 between October 27 and November 4, 2014 or until 10,000 samples run out, and will send them a complimentary Salada Green Tea sample. For more information about donating to the American Cancer Society, visit cancer.org/salada.
About Salada Tea
Salada Tea, North America’s first packaged tea, has been on the market since 1892, and today, produces a full line of green, white and black teas, available at supermarkets nationwide and through its online store. Salada Tea is a leading green tea in the U.S., selling more than 100 million tea bags a year.
Salada Tea is manufactured by Redco Foods Inc. at its Little Falls, N.Y., operations facility.For more information on Salada products, promotions and updates on sampling opportunities, visit salada.com, “like” Salada Tea on Facebook or follow @SaladaTea on Twitter.
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